Call Number:
658.812 MCDONAL
  
Format:
Book
Title:
Author:
Publisher, Date:
New York : Wiley, c2013.
Description:
ix, 197 p. : ill. ; 24 cm.
  
Current Requests:
0
System Availability:8 (of 8)
  
Summary:
Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
Subjects:
Notes:
Includes index.
ISBN:
9781118360729
1118360729
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Book
2013

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