Originally produced as a documentary film in 2009.
Special features include (60 min.): additional interviews with Alice Rawsthorn, Naoto Fukasawa, Jonathan Ive, Marc Newson, Paola Antonelli, Dunne and Raby, Andrew Blauvelt, Chris Bangle, Ronan and Erwan Bouroullec, Hella Jongerius, Davin Stowell, Dan Formosa, Tim Brown, David Kelley, Bill Moggridge, Jane Fulton Suri, Karim Rashid, Dieter Rams, Rob Walker.
Editor, Joe Beshenkovsky ; director of photography, Luke Geissbühler ; original score by Kristian Dunn.
Featuring Paola Antonelli, Chris Bangle, Andrew Blauvelt, Erwan and Ronan Bouroullec, Tim Brown, Anthony Dunne, Dan Formosa, Naoto Fukasawa, IDEO, Jonathan Ive, Hella Jongerius, David Kelley, Bill Moggridge, Marc Newson, Fiona Raby, Dieter Rams, Karim Rashid, Alice Rawsthorn, Smart Design, Davin Stowell, Jane Fulton Suri, Rob Walker.
DVD; all region, NTSC; widescreen (1.78.1) presentation; Dolby Digital 2.0 stereo, 5.1 surround.
Soundtrack in English with optional English subtitles. Additional interviews in English, German, French, Dutch and Japanese, with English subtitles.