And then there's this how stories live and die in viral culture
by Wasik, Bill.
Format: Audio Ebook, Nonmusical Sound Recording, Sound Recording, Electronic Resources
Summary: "And then there's this is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more"--Publisher description.
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